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Recommended Web Site ResourcesWhile developing this and other sites, we have found the
following webmaster tools to be useful, and provide good value for web site owners. We joined the LinkShare program initially to promote Posters and Prints for Art.com. We found however, that they have one of the best advertising networks going, so now use them for several advertisers! Try it for yourself - click the image below.
Zeus -- This is the tool we use to create the link directory. Zeus allows a webmaster to create a highly organized links directory and provides a mechanism to obtain reciprocal links from related websites. Reciprocal links, if related to the topic of your website will greatly improve your popularity with the search engines. Plus, the web pages created by Zeus are "search engine friendly" and will themselves generate traffic for your site. This tool works! It does however take some effort and time to obtain success. I recommend the professional version due to a better ability to customize the look and feel of the directory. It will save a lot of time!
Clickbank -- This service is a 3rd party credit card processor. They can allow you to accept credit cards without having to get a merchant account. They also create and manage affiliate programs, so also take on the role as a "marketing partner". The increased sales justify the commission. This service is provided for those websites selling information or services delivered electronically. If you ship goods, you need a merchant account. Marketer's Choice -- This service provides an inexpensive shopping cart solution and marketing tools for those businesses that already have a merchant account. Their solution is very easy to implement. This is an excellent way to initiate a sales presence on the web.
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Send mail to webmaster@horse-smart.com with questions or comments about this web site.
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